The Ocean-Friendly Choice
When selecting fish oil, there’s a clear, sustainable choice.
People who care about the sourcing of fish oil supplements are probably interested in issues of sustainability and ocean conservation. Overfishing is placing an incredible strain on the world’s resources and the health of our oceans. It’s one of our main global sustainability problems. To help, it’s important to make sustainable and ocean-friendly seafood choices, even with your fish oil. Ocean Wise™, the Vancouver Aquarium’s seafood sustainability program, can help with those choices. Wholemega from New Chapter is the only fish oil recommended by Ocean Wise—because Wholemega is 100% Wild Alaskan Salmon from well-managed fisheries known worldwide as models of sustainability. Learn more or download an in-store coupon for Wholemega.
Always ask: “Where does this fish oil come from?”
Is it from forage fish—such as anchovies and sardines?
Is it from forage fish—such as anchovies and sardines? Many fish oils on the market are sourced from a group called “forage fish.” These are small species that make up an essential part of the marine food web. Unfortunately, it’s a common commercial practice to overharvest forage fish. They’re caught in huge quantities for industrial uses, including manufacture of fertilizer, paint, linoleum… and fish oil products. If this vital link in the food chain is compromised, the survival of many other, larger species is also affected.
Is it from farmed fish—such as farmed salmon?
Fish oils may be sourced from farmed fish, including farmed salmon. Some people may think that farming salmon gives their wild relatives a “break.” In fact, aquaculture operations can negatively affect wild habitats. For one thing, farmed fish are often fed forage fish—adding to ocean species depletion. Plus, intensive fish-farming operations can lead to water pollution, disease infestations, and destruction of coastal habitats from heavy concentrations of fish waste.
Is it from krill—not a fish?
An emerging source for oil supplements is krill, which is a small crustacean that is regular food for blue whales, seals, penguins, and other large marine animals. Krill is being fished commercially for supplements and as feed for farmed fish, and krill harvests are increasing every year. Unfortunately, we don’t know yet how increasing krill fisheries may affect the long-‐term health of the oceans. Like forage fish, krill are vital food for many species. It seems likely that depleting krill would affect whales and the like. Because of such concerns, the United States banned krill fishing off the Pacific Coast to protect the ecosystem there.
Is it from Wild Alaskan Salmon—well-managed fisheries?
There’s a choice for fish oil that stands out as ocean-friendly and sound: sustainably wild-caught salmon from the deep, pristine waters of Alaska. Wild Alaskan Salmon fisheries are managed by scientific protocols to ensure sustainability and maintain fish populations. In fact, sustainable salmon fishing is state law in Alaska, ensuring Wild Alaskan Salmon is managed and harvested in an environmentally sensitive and responsible manner that helps protect our oceans.
Wholemega is only 100% sustainably caught Wild Alaskan Salmon. Choosing Wholemega supports a healthier you AND healthier oceans. In fact, not one extra fish is caught for Wholemega. Wholemega is made from the nutrient-rich trim reserved from Wild Salmon that are already caught for food consumption and other purposes. Bursting with those natural good fats, New Chapter’s extra-virgin whole fish oil helps efficiently use every part of this remarkable source fish, which also supports sustainability. So just remember that in addition to Wholemega’s wide array of health benefits, it is a sustainable choice you can feel good about.